It’s a free tool that tends to give a more accurate feel of how your site loads to actual users. So if your site is hard to use, uses intrusive popups and ads, and has a bunch of broken links… people aren’t going to link to it. UX can indirectly help with SEO because people are more likely to share and link to user-friendly site. UX can directly help with SEO because Google knows when people start “Pogo sticking” after landing on your site from the search results.

Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors. Plus, the search engine often chooses its own description to display in search results based on the specific search query. Your title tag gives search engines a high-level overview of what your page is all about. This means it’s arguably one of the most important on-page SEO factors.

After setting up your project, navigate to the “Issues” tab and search keywords like “mobile” in the search bar. As per Semrush’s Keyword Overview tool, it has a 5.4K US and 13.9K global search volume (as of this writing). So, it’s important to publish high-quality content that is also pleasant to consume on a fast-loading, mobile-friendly, and secure site. To make the most of this exposure, focus on publishing high-quality, valuable content that genuinely helps your visitors.

Enter your website URL and click “Start Audit” to create a new project. Use Semrush’s Site Audit tool to analyze the health of your website. This tool evaluates your website for over 140 on-page and SEO Anomaly technical SEO issues.

Track Your Keyword Performance Over Time

This mix of theory and application makes the book a valuable resource for anyone looking to improve their SEO. It’s well-structured, with each chapter tackling a different SEO aspect – from search engine mechanics to the latest algorithm updates. The book breaks down complex ideas into bite-sized pieces, making it a great starting point. Once you know what you need, you can then search for software that helps you accomplish your goals. You’ll also want to consider your budget to find a tool that won’t break the bank. You can turn gaps in your strategy into successes once you know where to look.

Best AI SEO Tools (SEO AI Tools for

Our Premium plugin gives you access to some more features like AI-powered features, a redirect tool, and the possibility to add multiple keywords per page. There is also a Yoast SEO app for Shopify that comes with a lot of the same features, but is more focused on SEO for online stores. This can be trickier than just looking at your daily rankings but will give you a better idea of the success of your SEO strategy and how you’re perceived. One result of that is zero-click searches, where search engines show the complete answer to a search query in the search results. This can lead to fewer clicks to your website, but it still pays off to be the website that provides that answer. In fact, this is a good example of the direction in which SEO is going.

Bing Webmaster Tools is a suite of SEO tools that looks at your performance data and analyzes them so you can optimize your pages on Bing search results. SEO analytics tools enable you to monitor the performance of your SEO efforts. These tools identify strategies that work and inform you of your next steps to achieve your goals. An SEO tool like Gumlet lets you check your site’s images and get recommendations on improving your site speed by optimizing images for free. FAQFox is a free SEO tool that can scrape the Internet for questions your target audience might be asking or searching.

Metrics like time on site and bounce rate are indicators of user engagement, which search engines take into account when ranking pages. Well-crafted content that provides value to readers will improve these metrics and, in turn, your site’s SEO performance. To specifically focus on on-page SEO elements, use the search bar to identify the issues directly related to on-page optimization. Type keywords such as “title tag,” “meta description,” or “H1 tag” into the search bar to filter and display only the relevant results.

• Specifically, I published an ultimate guide to mobile optimization.
• Here are additional lists of Google Analytics plugins and plugins to improve site speed.
• Engaging content captures the attention of your visitors, encouraging them to spend more time on your site.
• Keyword placement is where the work of SEOs and content creators converge.
• Although elements use slightly different data schemes, Google notes that listing-focused data markup typically qualifies pages for product snippets, too.

On the other hand, DIY SEO can only take you so far and ultimately you’ll want to find a trustworthy SEO company to work with. This setup allows your business to access the SEO specialists you need in one place. Because of its cross-over with web development, it’s a challenging area for most SEO agencies. However, remember that the best SEO service providers are skilled consultants. They use skills and technical SEO tools to work alongside your developers and get impactful SEO updates implemented.

It also lets you manage various marketing strategies all in one platform, like SEO, social media, PPC, and backlink outreach campaigns. Although I also use it for link analysis, typically alongside Semrush (as every SEO tool’s database is different, so it’s not a bad idea to use multiple if you can). These are all valuable insights that can help me form my own data-driven content marketing strategy. Each topic also breaks down into subtopics and related keywords. Often, these high-performing PPC keywords can be great opportunities to target organically.