The 12 Best SEO Audit Tools 2025 Update

I took three different types of content and ran them through the tool. The bottom line is that Claude’s AI models are more advanced and provide accurate insights that ChatGPT couldn’t compete with. I tested the same piece of content in both ChatGPT and Claude. They are customised specifically for your content , pointing out exactly what needs to be fixed. All you have to do is implement the changes according to what the report says. Think of it like your quality scorecard highlighting content gaps, inaccuracies, or non-compliance areas.

Plus, as clusters of multiple-language pages share each other’s ranking signals, using hreflang tags correctly can have a direct impact as a ranking factor. New pages—as well as those that are not linked internally or externally, e.g., those found on newer sites—may not be crawled as frequently, if at all. A crawl budget refers to how many pages and how rapidly a search engine can crawl. If your pages are not being indexed, there are a number of issues that may be causing this. We will take a look at the top few below, but you can also check our other guide for a more in-depth walkthrough.

  • This clarity helps search engines understand why your content is relevant for a given query.
  • A page speed audit helps you identify exactly what’s slowing down your site and how to fix it.
  • We hope the SEO audit is the first step in a long-term business relationship.

Lastly, Cumulative Layout Shift (CLS) measures visual stability; strive for a CLS score of less than 0.1. To improve this, ensure images and embedded videos have dimensions, and avoid inserting new content above existing content unless in response to a user’s action. Another way is to use Google Analytics to view traffic from all search engines. For one client, I used user engagement metrics from Google Search Console and heatmaps to recover from a Google core update hit. While most people optimize content and backlinks, I dug deeper into how users interacted with the site after landing on it.

seo audit

Competitive Analysis

seo audit

However, the timeline can vary depending on the competitiveness of the keywords, the quality of your content, and the overall state of your website. In some cases, such as when technical issues are fixed, results can be seen much faster. Ensuring your site is properly indexed is crucial, and unfortunately, indexing issues can be easy to miss. For example, a global leader in roofing materials experienced a steep drop in traffic after an accidental “noindex” tag was applied to their entire site. Despite their best efforts, they could not identify the problem.

Lesson #6: Use Schema (Structured Data) To Help Google Understand & Trust You

Technically, the clicks from organic search are free, but ranking your website to get those clicks requires time, effort, and potential financial investment. You might need to invest in SEO tools, hire experts, or spend significant time learning and implementing SEO strategies yourself. For businesses that want to bring in expert help selectively, hiring freelancers can be a reasonable solution.

Website Page Load Time Statistics + How to Increase Conversion Rate

It’s a strategy, and one that’s helped businesses grow their companies, enter new markets, and energize their local economies. That’s why WebFX’s SEO audit services provide a recommended SEO strategy, offering guidance on what to do after fixing your SEO issues. Get a quick overview of your sites load speed, and uptime with built-in automation tools. Website monitoring and site load speed features offer a one-step tool to create automation processes for specific time intervals. Check meta tags, keyword density, images, links, hreflang tags, page speed, and others by the SEO extension. Don’t stuff your keyword everywhere… That can actually hurt your SEO.

seo audit

The cost of an SEO audit service depends on several factors, including your website’s size. On average, SEO audit services cost $650 to $14,000 per audit. Our team can consult and even implement recommendations to get your website ranking in the search results. Used by our team and clients alike, the SEO tools within our RevenueCloudFX suite can help take SEO foundations to competitive rankings. Following our analysis and audit, your dedicated account manager will provide actionable and prioritized recommendations for fixing SEO issues across your site. Your business can then decide if you want to fix these issues in-house or leverage SEO Anomaly your WebFX team.

You can then rewrite your tags to ensure they’re displayed correctly. It’s a handy free SEO tool for marketers looking for related keyword suggestions. In addition, KeywordsFX provides you with questions related to the topic of your target keyword and modified versions of keyword phrases. The free version shows you the top 100 backlinks with details like the domain rating. While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor.

Although many SEOs may tell you that on-page issues like those with meta descriptions aren’t a big deal, I personally think it is part of good SEO housekeeping. Also, an audit can highlight technical problems your website has that you may not be aware of, such as hreflang errors, canonical issues, or mixed content problems. Understanding issues found within a technical audit allows you to analyze a site fully and come up with a comprehensive strategy.

Disavowing the harmful links and reaching out to webmasters to remove them was tedious but effective. The real game-changer, though, was focusing on creating genuinely helpful content that matched search intent and naturally attracted high-quality links. Among many other factors that can affect your website performance. The biggest culprits are JavaScript and CSS files, oversized images or too many images, poor website hosting and third-party scripts (i.e., Hotjar, social media pixels etc.). Orphaned pages are pages that are not linked from anywhere else on your website. Since Google finds and index pages via links, it is important to make sure pages can be found by optimizing internal links.